Who we are

At Tansley, we are dedicated to building consumer ecosystems centered around people’s passions and hobbies, with the goal of contributing to happier, healthier, and more fulfilling lives.
Headquartered in Madrid, Spain, and with a network of over 100 physical stores complemented by a strong online presence, we work every day to deliver high-quality products and services that inspire and satisfy our customers.
At Tansley, we believe in the power of passion to transform lives and communities, and we strive to be the perfect partner in each and every one of them.

Tansley

House of ecosystems

Mission

To enhance people's passions and help them live happier, healthier, and more fulfilling lives.

Play

Business Model

Businesses enhanced by passions foster loyalty, create community, and spark long-term growth.

We leverage data and technology to fuel high growth.

Consumption ecosystem. All our products and services revolve around passions.

We combine organic and inorganic growth strategies.

Following Our 3 Pillars

PEOPLE

People are the foundation of our teams.

VALUES

Our values define our purpose and culture.

CUSTOMER

We create added value through tailored customer experiences.

History and milestones

Tansley was founded in April 2021 with Guaw, Milbby and Brandstory

April 2021

Acquisition of Pundaline

July 2021

Acquisition of Petuluku

August 2021

GWAU opens its first stores

October 2021

Brandstory Launches Blutive, Söfure, Bold, Colti

2022

Bookish joins the group

February 2022

GPF joins the group as a major financial partner

March 2022

Sports Emotion joins the group

April 2022

Bookish acquires its first bookstore: Alibri, saving the iconic Herder in Barcelona

December 2022

Brandstory's brands surpassed one million units sold within the group's labels

2023

Sports Emotion opens its first stores in Italy

November 2023

Sports Emotion launches Basketball Emotion after acquiring Basket Revolution

November 2023

Jose Manuel Calderon joins as a partner and ambassador

November 2023

Sports Emotion acquires Yulava, Ekin Sports

2023

Bookish celebrates the 1st edition of the Crush Fest, currently the biggest YA literature festival in Europe

March 2024

Bookish acquaires its 2nd bookstore, Lé, bookstore of reference in Madrid, winner of the “Boixareu Ginesta Award”

April 2024

Bookish acquaires its 3rd bookstore, Caselles, largest bookstore in Lleida

June 2024

Bookish launches www.bookish.org, a complete ecommerce with +250 thousand books

September 2024

BS launches Givers

2025

Sports Emotion acquires The Pitch Football Store

February 2025