Identity
We foster the emotional connection between the athlete and their sport, reinforcing a sense of belonging and self-confidence.
Sports Emotion
At Sports Emotion, we aim to inspire and promote happiness through sport, with the belief that sport is not just an activity, but a way of life that transforms people, promotes health and strengthens the bond between communities. Our commitment is to make every sporting experience exciting and memorable, creating an environment that fuels the passion and personal development of every athlete.
Sports Emotion is characterised by the creation of a 360º ecosystem designed to meet all the needs of the athlete, through the creation of specialised verticals – such as Fútbol Emotion, Basketball Emotion and Running Emotion – that are leaders in the offering of products, services and personalised experiences for each discipline. Our omnichannel approach allows us to be present at every stage of the athlete’s journey: from buying the best equipment to training and ongoing advice. We target athletes of all ages, levels and disciplines with the mission of being the best ally in their growth.
Sports Emotion is not just a group of sports brands, it is a movement dedicated to transforming the way people experience sport, based on four fundamental pillars:
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Innovation
We use technology and data to deliver personalised solutions and continuously improve the customer experience.
Experience
We create unique moments around sport, offering much more than products: we offer emotions, services and unforgettable experiences.
Community
We build vibrant communities that connect athletes, strengthen their sense of belonging and support them on their journey.
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We are recognised for our ability to integrate all channels into a cohesive and enriching experience, from our physical stores to our digital platforms, offering innovation, specialisation and proximity so that each customer finds what they need and feels fully supported throughout their purchase.
At Sports Emotion, every sport matters, every athlete counts, and every experience is an opportunity to grow and enjoy to the fullest.
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