{"id":2947,"date":"2025-04-15T08:50:49","date_gmt":"2025-04-15T08:50:49","guid":{"rendered":"https:\/\/www.tansley.eu\/sobre-nosotros\/"},"modified":"2025-07-04T10:52:57","modified_gmt":"2025-07-04T10:52:57","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.tansley.eu\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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Who we are<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. <\/i>Home<\/a><\/li>
  2. Pages<\/li><\/ol><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    At Tansley, <\/span>we<\/span> are <\/span>dedicated<\/span> to<\/span> building<\/span> consumer<\/span> ecosystems<\/span> centered<\/span> around<\/span> people\u2019s<\/span> passions<\/span> and hobbies, <\/span>with<\/span> the<\/span> goal<\/span> of<\/span> contributing<\/span> to<\/span> happier<\/span>, <\/span>healthier<\/span>, and more <\/span>fulfilling<\/span> lives<\/span>.<\/span><\/span>\u00a0<\/span> \u200b
    Headquartered<\/span> in Madrid, <\/span>Spain<\/span>, and <\/span>with<\/span> a <\/span>network<\/span> of<\/span> over<\/span> 100 <\/span>physical<\/span> stores<\/span> complemented<\/span> by<\/span> a <\/span>strong<\/span> online <\/span>presence<\/span>, <\/span>we<\/span> work<\/span> every<\/span> day<\/span> to<\/span> deliver<\/span> high-quality<\/span> products<\/span> and <\/span>services<\/span> that<\/span> inspire and <\/span>satisfy<\/span> our<\/span> customers<\/span>.<\/span>\u200b
    At Tansley, <\/span>we<\/span> believe<\/span> in <\/span>the<\/span> power<\/span> of<\/span> passion<\/span> to<\/span> transform<\/span> lives<\/span> and <\/span>communities<\/span>, and <\/span>we<\/span> strive<\/span> to<\/span> be <\/span>the<\/span> perfect<\/span> partner<\/span> in <\/span>each<\/span> and <\/span>every<\/span> one<\/span> of<\/span> them<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Tansley<\/h2>\n \n

    House of ecosystems<\/p>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Mission<\/h2>\n \n

    To enhance people's passions and help them live happier, healthier, and more fulfilling lives.<\/p>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Business Model<\/h2>\n \n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n <\/path><\/svg> <\/div>\n\n <\/div>\n
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    \n <\/strong>\n <\/div>\n
    \n Businesses enhanced by passions<\/b> foster loyalty, create community, and spark long-term growth. <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n\n \n
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    \n <\/strong>\n <\/div>\n
    \n We leverage data and technology to fuel high growth.<\/b> <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n\n \n
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    \n <\/strong>\n <\/div>\n
    \n Consumption ecosystem.<\/b> All our products and services revolve around passions. <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n\n \n
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    \n We combine organic and inorganic growth strategies.<\/b> <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Following Our 3 Pillars<\/h2>\n \n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n <\/i>\n <\/div>\n <\/div>\n
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    \n PEOPLE<\/strong>\n <\/div>\n
    \n People are the foundation of our teams. <\/div>\n <\/div>\n\n \n <\/div>\n \n
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    \n VALUES<\/strong>\n <\/div>\n
    \n Our values define our purpose and culture. <\/div>\n <\/div>\n\n \n <\/div>\n \n
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    \n <\/i>\n <\/div>\n <\/div>\n
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    \n CUSTOMER<\/strong>\n <\/div>\n
    \n We create added value through tailored customer experiences. <\/div>\n <\/div>\n\n \n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    History and milestones<\/h2>\n \n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Tansley was founded in April 2021 with Guaw, Milbby and Brandstory<\/h2>April 2021<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Acquisition of Pundaline<\/h2>July 2021<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Acquisition of Petuluku<\/h2>August 2021<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    GWAU opens its first stores<\/h2>October 2021<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Brandstory Launches Blutive, S\u00f6fure, Bold, Colti<\/h2>2022<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Bookish joins the group<\/h2>February 2022<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    GPF joins the group as a major financial partner<\/h2>March 2022<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Sports Emotion joins the group<\/h2>April 2022<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Bookish acquires its first bookstore: Alibri, saving the iconic Herder in Barcelona<\/h2>December 2022<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Brandstory's brands surpassed one million units sold within the group's labels<\/h2>2023<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Sports Emotion opens its first stores in Italy <\/h2>November 2023<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Sports Emotion launches Basketball Emotion after acquiring Basket Revolution<\/h2>November 2023<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Jose Manuel Calderon joins as a partner and ambassador<\/h2>November 2023<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Sports Emotion acquires Yulava, Ekin Sports<\/h2>2023<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Bookish celebrates the 1st edition of the Crush Fest, currently the biggest YA literature festival in Europe<\/h2>March 2024<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Bookish acquaires its 2nd bookstore, L\u00e9, bookstore of reference in Madrid, winner of the \u201cBoixareu Ginesta Award\u201d<\/h2>April 2024<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Bookish acquaires its 3rd bookstore, Caselles, largest bookstore in Lleida<\/h2>June 2024<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Bookish launches www.bookish.org, a complete ecommerce with +250 thousand books<\/h2>September 2024<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    BS launches Givers <\/h2>2025<\/span><\/div><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Sports Emotion acquires The Pitch Football Store<\/h2>February 2025<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Who we are At Tansley, we are dedicated to building consumer ecosystems centered around people\u2019s passions and hobbies, with the goal of contributing to happier, healthier, and more fulfilling lives.\u00a0 \u200bHeadquartered in Madrid, Spain, and with a network of over 100 physical stores complemented by a strong online presence, we work every day to deliver […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/template-homepage.php","meta":{"footnotes":""},"class_list":["post-2947","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.tansley.eu\/en\/wp-json\/wp\/v2\/pages\/2947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tansley.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tansley.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tansley.eu\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tansley.eu\/en\/wp-json\/wp\/v2\/comments?post=2947"}],"version-history":[{"count":22,"href":"https:\/\/www.tansley.eu\/en\/wp-json\/wp\/v2\/pages\/2947\/revisions"}],"predecessor-version":[{"id":3423,"href":"https:\/\/www.tansley.eu\/en\/wp-json\/wp\/v2\/pages\/2947\/revisions\/3423"}],"wp:attachment":[{"href":"https:\/\/www.tansley.eu\/en\/wp-json\/wp\/v2\/media?parent=2947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}